Welcome to BlogNotions' Advertisers Blog

The BlogNotions Advertisers Blog delivers a diverse series of perspectives provided by thought leaders in the advertising industry. Presented by NetLine, this forum delivers compelling updates on the latest ad platforms and resulting ROI, discussions of various problems and solutions, best practices to launch a successful campaign, and much more. Here you can find helpful information, ask questions, and collaborate freely.

Honestly – it’s about honesty.

I can remember being in one of my undergrad advertising classes and the professor told us about a recent study that measured the trustworthiness or honesty of various professions. Keep in mind, this was 30+ years ago but I can still see the slides he used to show us the results. The least trusted professional was […]

Continue Reading

Stand up to live!

I wrote a post a little while ago about creativity, and particularly how the incubation phase, where ‘nothing appears to be happening’ can be much enhanced by a walk outside, or a ‘slow ascent of wooded hills on a sunny day’, as Helmholtz put it. I often come back to this thought, and to John […]

Continue Reading

Insincerity is not good for your brand

I love it when employees really adopt their company’s brand and make it their own. That’s one of the ways you know that your brand has really woven itself into the culture of your organization. But it rarely happens by accident. In any brand process, part of the process should be about helping your employees […]

Continue Reading

The Joy of Words

If you look at the history of advertising, it’s been a three-parter so far. Back in the very early days, many people couldn’t read, or didn’t have access to a daily paper, so advertising worked primarily through visuals and symbols. The first part of the 20th century was dominated by words – copy –  and […]

Continue Reading

Disruption – Are you the next Dodo bird?

Marketing is always ripe with buzzwords that may or may not have any traction. Part of our role as marketing professionals and business leaders is to recognize when it’s hype and when it’s important. One of the words/trends that seems to be the new darling is the idea of disruption. This is one we can’t […]

Continue Reading

New Improved iPhone!!!

I’ve been wondering for the last year or so whether I should upgrade my iPhone. I have a tendency to hang onto mobile phones so long that they end up being retro. My iPhone 3G has a poor excuse for a camera, and most apps only half work, but, I don’t know, I’m kind of […]

Continue Reading

The Art of Selling to Women

Last week, we talked about the science of selling to women and how our brains differ by gender and how that affects buying patterns and decision-making. So this week, I thought it would make sense to take that science and use it as a filter to think about how to create marketing that resonates with […]

Continue Reading

Pioneers of Planning

I’ve just finished 98% Pure Potato by John Griffiths & Tracey Follows. Was it pure genius? Or 98% Rotten Tomatoes? Here’s my review: The curiously-titled ‘98% Pure Potato’ is the history of the origins of advertising account planning, taking us from the beginnings in the mid-60s in the UK up to 1980. In addition, the […]

Continue Reading

Creating Cuddly Commercials

I’m currently reading a book with the intriguing title 98% Pure Potato , which is a history of the origins of Account Planning through interviews with its pioneers – the early planners in the agencies JWT and BMP in London in the late 60s and 70s. So far, it’s a fascinating, if rather wordy, glimpse into the […]

Continue Reading

The Science of Selling to Women

There is no magic sauce that will help you gain women’s attention as you market your products or services. You can’t paint your product pink and think that will do the trick. You can’t wrap your service in motherhood, ballet or shopping and magically the women will come.  The science of selling to women is […]

Continue Reading