Welcome to BlogNotions' Advertisers Blog

The BlogNotions Advertisers Blog delivers a diverse series of perspectives provided by thought leaders in the advertising industry. Presented by NetLine, this forum delivers compelling updates on the latest ad platforms and resulting ROI, discussions of various problems and solutions, best practices to launch a successful campaign, and much more. Here you can find helpful information, ask questions, and collaborate freely.

The 4 Best Ways To Increase Traffic To Your Website

Fluid Drive Media The 4 Best Ways To Increase Traffic To Your Website For most small to medium sized businesses, the FOUNDATION of their marketing strategy is their website. Not a bad idea. But for a lot of those businesses, their website – that electronic brochure floating in the cyber abyss – IS their marketing […]

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Thank you and you and you and you and you and you and you

How can a company with thousands of employees around the world recognise the work and commitment they put in? Of course, at the local level, it’s up to immediate bosses and colleagues to say thank you and make gestures that acknowledge what people do. And in these days, of course, technology allows companies to make […]

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Make ‘em laugh

A week later, and I’m still on my soapbox about humour (or lack of) in advertising. I read a super piece by Paul Burke in Campaign entitled No laughing matter: Why Advertising isn’t funny anymore. The guilty are all called out and charged, from the Client to Sir Martin Sorrell and his bean counters, from […]

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Do you want to take a stand?

The Supreme Court’s decision to legalize same-sex marriage dominated the news, social media and most conversations when it was announced.  Regardless of where you stood on the topic – you couldn’t help but be immersed in it.  And that wasn’t true for just individuals but, interestingly, for businesses as well. Many of them made a […]

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Great digital content is great marketing

Fluid Drive Media I have a question for you. What do you really want to change about your marketing? The top answers to that question are, “get more traffic on my website” and “connect with more prospects.” Let me tell you right now that you can increase both traffic and connections with great digital content. […]

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When did ads get so po-faced?

I’m afraid that the words ‘social experiment’ in connection with advertising now have me running for the hills – or at least the fridge for a nice cool beer. Although it’s not even safe there any more. The latest ad for Heineken is over 4 minutes long, and is called ‘Worlds Apart.’ It takes two strangers […]

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Don’t forget the packaging

We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics.  The recession taught us that consumers were leery of any hyperbole or inflated promises so marketers let the pendulum swing to the other extreme – stripped down copy that was information based, educational in nature and […]

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Smart mobile marketing is scarce at best

As people spend more and more time on their mobile devices (phones, tablets and phablets), it only makes sense that budgets are being shifted in that direction. But there are several challenges with mobile marketing that most advertisers still have not figured out. The creative is not all that effective and is usually a banner […]

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Octogenarian Flaneuse

I do love a work of fiction about advertising and ad people, and recently enjoyed Kathleen Rooney’s Lillian Boxfish takes a Walk. Before I get onto my review, the way I came upon this novel is also worth a mention. It was recommended by my long-lost pen pal from the US, who used the wonders […]

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