Welcome to BlogNotions' Advertisers Blog

The BlogNotions Advertisers Blog delivers a diverse series of perspectives provided by thought leaders in the advertising industry. Presented by NetLine, this forum delivers compelling updates on the latest ad platforms and resulting ROI, discussions of various problems and solutions, best practices to launch a successful campaign, and much more. Here you can find helpful information, ask questions, and collaborate freely.

What’s the point?

I’ve been spending more and more of my time reading and talking about Brand Purpose in the last few years. And it occurred to me the other day: what would I say if asked what the difference is between Brand Purpose and Brand Position? Tricky. Those hours I spend these days on Purpose used to […]

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Remove the barriers

I recently spent some time at Walt Disney World and observed how brilliantly they remove barriers for their guests. There’s a free Disney shuttle from the Orlando airport to any Disney hotel and back to the airport at the end of your trip. Once you’re on property, there are free shuttles to all the theme […]

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Stop talking about it?

The actor Morgan Freeman, when asked once about Black History Month, said that it was ‘ridiculous’, and maintained the way to get rid of racism is to ‘stop talking about it.’ I’m getting a bit like that about sexism – at least as far as Western markets go. I don’t deny that there is serious […]

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The question behind the question

If you were ever to become an employee at Walt Disney World, you’d go through a class called Traditions. You’d learn all about the vision and legacy of Walt Disney and all the ins and outs of working at your one specific location. If you were slated to work at the Magic Kingdom, one of […]

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His ideas will live on

I am very saddened to hear of the death yesterday, at 68, from pancreatic cancer, of Hans Rosling. For those who are not familiar with this Swedish ‘edutainer’, I blogged about him here. Hans Rosling had a talent for explaining the world, life and the human universe on the basis of facts. It sounds dry, […]

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Political Shandy?

I must admit to having felt slightly queasy about the Budweiser ‘patriotic rebrand’ this summer, whereby the ‘great American lager’ was packaged in a new design where ‘US’ replaced ‘AB’ and ‘America’ replaced the brand name, along with the slogan ‘America is in your hands.’ Odd, really, as I have no qualms about brands from the […]

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Music to my ears

As I was listening to one of my favorite playlists today, I was struck by how emotional music can be. A certain melody or specific song has an amazing ability to trigger our emotions in an instant. Ask any runner and they’ll tell you that one of the ways they set the tone for their […]

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Plastic Fantastic

As a manufacturer or retailer intent on doing Good as well as making a profit, you could do worse than using the UN’s 17 sustainable development goals (aka ‘Goals to transform our world’) as a framework for action. Announced recently at the World Economic Forum at Davos is an initiative from P&G that hopefully will […]

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Will it work?

I was sitting with the leadership team of a new client during an onboarding meeting and we’d gotten to the “do you have any questions for me” stage of the meeting. One of the senior people looked at me and said, “Yeah, I have a question. Will it work?” I’m a big fan of being […]

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Do you rush things?

There’s a ride at Walt Disney World called Rock n’ Roller Coaster. At the very beginning of the ride, the car you ride in goes from a dead stop to over 60 mph in less than three seconds. What a rush! While that’s enough to get anyone’s heart racing, the folks at Disney don’t leave […]

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