Welcome to BlogNotions' Advertisers Blog

The BlogNotions Advertisers Blog delivers a diverse series of perspectives provided by thought leaders in the advertising industry. Presented by NetLine, this forum delivers compelling updates on the latest ad platforms and resulting ROI, discussions of various problems and solutions, best practices to launch a successful campaign, and much more. Here you can find helpful information, ask questions, and collaborate freely.

The hating gene

A bit of a mini-trend that’s been going on for a year or two is the idea of getting your DNA analysed. This plays into human narcissism, of course – certainly a step better than all those personality tests or getting your colours done or blood group analysis. And it’s been used creatively, usually in […]

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LinkedIn Strategies

One of the most under-utilized social networks, from a business and marketing perspective, is LinkedIn. Despite boasting over 396 million users, the truth is that most of the users have no idea what to do with their LinkedIn account besides collecting connections in a random fashion. It’s actually a very robust business tool that you […]

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Bob the (rather bronzed) builder

As the deluge outside continues, and Autumn winds bash incessantly at my office window, I thought I’d write a short post about one of my favourite ideas from this summer. The team that dreamed this one up are Wickes DIY, Skin Cancer Charity Skcin and agency Iris. The idea is to raise skin cancer awareness in […]

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Every dollar is not a good dollar

If every dollar looks the same, how do you know which dollars are “good” dollars for your business? The reality is – every dollar is not created equal and doesn’t serve your business in the same way. In fact, some dollars actually cost you money. Let’s say prospect #1 wants to buy something you don’t […]

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Good news for you, bad news for me

With the hurricanes bashing America, the catalogue of terrorist attacks and the fighting talk between Mr Trump and North Korea, it’s all too easy to get depressed about the future of the human race. And hot off the press is the CAF World Giving Index, which shows a decrease across the globe of the % […]

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Local Beer-o

We live in Hessen, but not far at all from the border with Bavarian – a matter of about 10km, I think. But this is not deepest Bavaria as in absolutely everyone in lederhosen and hats with shaving brushes attached, but rather what is known as Franconia or Frankenland. It’s that part of Germany which […]

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Gratitude magnified

Last week we explored the idea of how smart businesses recognize that gratitude isn’t just a worthy emotion – it’s smart marketing. Everyone wants to be appreciated and today, when businesses must compete for both customers and employees, it’s an important retention tool. We covered how to create a spirit of gratitude inside your organization […]

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Analogue revenge

The first time I remember seeing a laptop was in a meeting at P&G Brussels, in the early 90s. I was horrified. And I felt somewhat inadequate, as the woman using it could type properly. And fast. Since then, of course, laptops in meetings have become the norm, although I must admit that I am […]

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Show a little gratitude

I believe that gratitude is a brilliant marketing strategy. I’m astonished at how many businesses give their customers the distinct impression that they’re a little put out by having to sell them something. You’ve felt it – the grocery clerk who is too busy chatting to actually make eye contact. The phone rep that can’t […]

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Move the barriers with mobile technology

For the last couple weeks, we’ve been exploring the seismic shift in marketing that is being brought about by mobile technology and the new consumer attitude of “I want what I want when I want it.” Fortunately the same technology can help us connect with and serve our audiences in a way that is meaningful […]

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