Welcome to BlogNotions' Advertisers Blog

The BlogNotions Advertisers Blog delivers a diverse series of perspectives provided by thought leaders in the advertising industry. Presented by NetLine, this forum delivers compelling updates on the latest ad platforms and resulting ROI, discussions of various problems and solutions, best practices to launch a successful campaign, and much more. Here you can find helpful information, ask questions, and collaborate freely.

More airport ideas

Sometimes the simplest ideas are the best. Hot on the heels of my last post about airports, here’s another super smart piece of advertising, this time from Samsonite.Do you remember those ‘My other car is a Porsche’ stickers? I’d guess the creative people who thought this one up did. Samsonite suitcases are durable – we […]

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Retargeting – Who Do You Have In Your Sights?

I remember the first time I noticed retargeting. I’d been online, checking the park hours before my next trip to Disney World. From that website, I did some work and then went to a CBS sports site to adjust my fantasy football team before the weekend. As I was trying to decide which running back […]

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A winning idea?

As we’re right in the thick of holiday time, I thought I’d look at a couple of ads associated with airports. The first one is First Flight, Heathrow’s first ever TV ad, to celebrate the airport’s 70th birthday. Using the tried and tested John Lewis formula of a cute kid and music to pull at […]

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How to deliver excellence – it isn’t an accident.

I’ve never met a business owner or leader who didn’t want the employees of their organization to deliver excellence. And the truth is – most employees want that too. They want to work for an organization that allows and even encourages them to go above and beyond for the people they serve. Sadly, most employers […]

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Everyday absurdities

There’s a weekly feature in Campaign called something like ‘ Three Great Ads I Had Nothing To Do With’. Well, I make no secret of the fact that I work with IKEA, but I had very little to do with the commercial above, which is why I think I’m entitled to write a post about it. […]

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Sales Funnel – When are they going to buy?

For the last few weeks, we’ve been exploring how you can use your website to move prospects into and through your sales funnel. In this week’s post, we’ll examine what needs to happen once someone has been in your sales funnel for a while and is continuing to show interest. Having the right timing matters. […]

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On the cover of the Rolling Stone

A long time ago, in the last century, I travelled to Los Angeles with some colleagues on business. At the weekend, we took a trip to Universal Studios and had great amusement in a magazine cover-shooting booth, dressing up and becoming cover girls and boys for Cosmopolitan, Playgirl et al. How quaint that seems now! […]

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We need to talk about Kevin

Anyone that works or worked for Saatchis can’t have missed the brouhaha surrounding Kevin Roberts, the Saatchi CEO, this weekend. Following remarks made in an interview for Business Insider, Roberts has been suspended for a month. The Publicis Groupe has made it clear that opinions expressed in the article didn’t agree with a policy of […]

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Sales Funnel – You like me; you really like me!

Over the past couple weeks, we’ve explored how your website should be thought of as a selling tool and with some planning and vision – you can use it to move a prospect through the know • like • trust = sales funnel and earn their business. Last week we dug into the top of […]

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