I am hearing a lot these days about brand relationships being like human relationships. Maybe it is just me, but I don’t feel that my relationship with brands is the same as the one I have with my fellow humans. I might feel genuine affection for one or two brands, but most are simply familiar [...]

Note from Drew:  Every once in awhile I like to open up the blog to a guest with a depth of expertise that I think you’ll benefit from.  Here’s Jason Well’s take on landing pages.

A few weeks ago I spoke at SES New York about mobile PPC and SEO. I touched briefly on mobile [...]

Like most teenagers, “Brave New World” and “1984″ were somewhere on my reading list once I’d graduated from the Puffin Club. I’m ashamed to admit that I haven’t reread either book since and have fallen prey to the popular view that both authors were saying the same thing.

I’ve recently come across a quote from Neil [...]

Wondering where people are expending their efforts (and money) when it comes to digital marketing?

Take a look at this chart — it’s pretty telling. (This chart is part of the 2012 edition of The SoDA Report, from the Society of Digital Agencies.   More on the SoDa Report here.)

As you can see, when marketing [...]

An experiment conducted by behavioral scientists, discovered that problem solving procedures were inhibiting creative thought. The traditional method begins with a detailed assessment of the current situation and clarification of specific problems. Researchers assessed the enthusiasm and effectiveness of problem solving groups by measuring room sound in decibels and counting the number of negative/positive adjectives [...]

Most marketers understand that the consistent use of color in advertising and marketing plays a huge role in memory recall. For example, most of us understand that the persistent use of red in advertising for Coca-Cola® is done in hopes that whenever the color red is seen it will remind us of the soft drink.

However, [...]

Back in the last century, The Guardian created one of my all-time favourite TV ads – “Points of View” aka The Skinhead Ad, which cleverly showed how one should look at a situation from all points of view to see the big picture.

Well, The Guardian has done it again. This is definitely my favourite ad [...]

As I travel the country, teaching people how to integrate social media into their marketing efforts — I often get asked — if I only have time to invest in one social media tool or site — which one is best?

Naturally, my answer is the definitive — it depends.  Accurate but not all that helpful.

Like [...]

I remember when I first saw the British Airways charity action, “Change for Good”. What a great concept, I thought, to collect all those pesky little foreign coins for the greater good. And last week, I had a similar sense of “Yes!” when I heard about the new action in Germany, Deutschland rundet auf (Germany [...]

Public relations (PR) helps reinforce your marketing, advertising and brand position. It makes your advertising work better, especially if you have unique key message content that can be a starting point to use for different mediums on and off line.

It can’t guarantee 100-percent control over content, display, position and frequency, as does advertising. But what [...]