Welcome to BlogNotions' Advertisers Blog

The BlogNotions Advertisers Blog delivers a diverse series of perspectives provided by thought leaders in the advertising industry. Presented by NetLine, this forum delivers compelling updates on the latest ad platforms and resulting ROI, discussions of various problems and solutions, best practices to launch a successful campaign, and much more. Here you can find helpful information, ask questions, and collaborate freely.

The untrendy strike back

I was amused (and a little dismayed) to read Charles’ Vallance’s perceptive piece in Campaign recently – Trends aren’t trendy any more. Starting with the story of the hipster trendspotter who wouldn’t bother interviewing Brexit voters as they “… don’t set trends, they tend to be older. They’re less experimental and don’t live in London,” the article […]

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Find Your Sweet Spot

Who should buy stuff from you? If you’re like most business owners or leaders that I know, your knee-jerk answer is something just slightly smaller than “everyone on the planet.”  But “everyone on the planet” can’t be your sweet spot customer. You need to narrow it down a little. Businesses who need insurance or parents, […]

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Storytelling by numbers?

Seeing the rather splendid Wes Anderson Christmas Ad for H&M has reminded me yet again of how close the worlds of branded communication and entertainment have become. The current interest in storytelling, which I’ve blogged about here, shows no sign of abating, and, while I have some misgivings about the way storytelling is being pushed by […]

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Brand Boycott

With Black Friday and its antidote, Buy Nothing Day (which has been going since 1992), I thought I’d have a look at boycotting brands. Despite the blah-blah about empowered consumers or prosumers or whatever they’re called this week, people have been boycotting brands, companies and organisations for as long as Captain Charles Boycott (that’s him […]

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Don’t forget to recognize your good fortune

It’s easy to get caught up in the metrics, goals, sales projections, and all the other things we measure in business. But as Thanksgiving approaches, I want to suggest that the best parts of being in business can’t be measured in dollars, percentages or increases but by your good fortune. I don’t know about you, […]

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Narrow your focus

As you begin to look to at your marketing plan for the coming year, I’d like to suggest you adopt a theme of “narrow and deep” for your marketing and even your business model.   In other words, narrow your focus. What do I mean by that? For some reason, business owners and leaders struggle […]

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A brand is not just for Christmas

Anyone who ever says that TV advertising is dead should just take a look at what happens in the UK – and other markets – at this time of year. The John Lewis Christmas ad, with its resulting discussions, polls and parodies, has become as much a part of the British advent tradition as Love, […]

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Personal equals professional – we are one

One of the downsides of our digitally driven lives is that the dotted line is no more. What I mean by that is that you used to be able to artificially draw a dotted line in between your personal life and your professional life and to a great extent, you could control whether something would […]

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Remember, remember

When I started in advertising, the work you did for causes and charities tended to be very different from the work you did for commercial clients. It’s maybe one of the biggest – and most welcome – changes that I’ve seen in the nature of marketing: large corporations really are doing good business as well […]

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Keep Up

I was recently asked to give a presentation on what students can do/learn so they can keep up with the ever-changing landscape of business and marketing today. As I was preparing the material to deliver, I quickly realized that my counsel wasn’t just for today’s students. It’s what all of us, whether we are a […]

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