Archive | May, 2011

Toying with Brands

Visualising the essence or personality of your brand has always been a challenge but here is something new from JWT to help you with just that. Brand Toys combines data from Millward Brown’s BrandZ study plus real-time online buzz from Social Mention to create a toy for your brand. There are – I think – […]

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Taglines that stick

  I think most taglines used by businesses today are a cop out.  They feel good but promise nothing. A reader wrote and asked if I’d talk about the other side of the coin – what makes a tagline great? Creating and using a strong tagline takes real courage.  A tagline that will last for […]

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