Archive | June, 2011

From Capital-list to Social-list in two decades

In the 1980s, there was pressure to be rich, especially if you were young and going places. I’m pretty sure that this was the era when The Sunday Times Rich List was born. People boasted about salaries and, in one case, a salary was even named after a person. These days, there’s pressure to be […]

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Your brand’s foundation

  How are you building your foundation? A brand, much like someone’s personality, isn’t something you concoct or fabricate.  You can’t put it on and take it off at will.  It’s not window dressing, but instead it comes from within your company, the culture, the people, the vision and of course…the marketplace in which it […]

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Aligning Brand Values With Customer Values

A business associate recently asked me what I mean when I say that brands can connect with people on a values level. Here are the examples that I shared with him to illustrate the concept. “The strongest companies/brands often connect with their customers on a values level. Toyota Prius is for people who are progressive, environmentally […]

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Are you built to sell?

Whether you are a business owner, a consultant or a W-2 employee — you want to be able to sell off what you have of value. For the owner, it’s probably the business itself. The consultant wants to evolve into having product to sell, so they aren’t just selling their time. And the employee wants […]

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