Archive | September, 2011

What is the Internet’s Impact on Your Advertising?

To succeed in today’s fast-paced business environment, you need to aggressively transform your marketing, communications and advertising plan. You need to focus taking risks with new directions on the Internet. If you leverage and refresh your existing strategies, the possibilities are endless to gain competitive advantage. You should incorporate new media and techniques on the […]

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Everyday Magic

At our most deluded in this industry, we think of advertising as being a dream factory – producing spectacular works of high art that will inspire and uplift to the heavens. But sometimes that’s difficult when your client makes toilet cleaner. However, when you think about it, most of the products and services that we […]

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The Future of Entertainment Branding?

We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today’s question comes from Todd Longwell, a reporter for Variety Magazine in Los Angeles, California. He asks… “How will the state of entertainment branding be different in 10 years? In recent times, the constant stream of new technology has created widespread fragmentation in […]

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Is your business really different?

Cover via Amazon It may be the greatest of all business cliches — you have to differentiate yourself.  I’ve said it myself more than once.  While it is certainly true… many businesses struggle with how to bring the idea to life. And even when a business believes they have achieved that level of uniqueness — […]

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Is social media right for your business?

…is social media right for your business? There are a lot of social media “experts” out there who will tell you that every single organization on the globe should be participating in social media.  They will point to the cool Facebook fan pages they’ve made or the funny videos their clients have on YouTube and […]

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Chasm-Crossing

When I first saw an iPhone, three or four years ago, I was singularly unimpressed. A guy from one of the ad agencies had bought one in the US and while he had fallen head-over-heels in love with it, I saw it simply as an impractical, complicated and expensive gadget. I’m coming up now for […]

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Spend Less Using E-Mail Marketing

Are you being asked to spend less on marketing, because your marketing budget has been slashed? Despite the need to trim your marketing budget, you must maintain a dialog with your customers. It’s especially important during a sluggish economy, when your customers are also looking at ways to cut their costs. To communicate with your […]

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