Archive | October, 2011

Targeting Consumers: A New Perspective

Direct marketers have long known something that brand marketers haven’t: responsiveness counts. And not much else. Brand marketers have long focused on targeting their advertising to consumers based on various demographic and psychographic characteristics. Women 25-34, Male beer drinkers 21+, Early Adopters, and so on. Increasingly though, targeting and media buys will move away from […]

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The hard truths

How do you get clients to tell you the tough truth? One of the things I loved about playing chauffeur to my daughter when she was younger were the conversations we’d have in the car.  There’s something to be said about the implied “safety” of not looking the other person in the eyes when dealing […]

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Dealing with Modernity

I’ve just read a speech which I think is a superbly constructed and argued case for the internet’s impact on all our lives in the early 21st century. It’s from Ben Hammersley, editor of Wired and was given to the Information Assurance Advisory Council in the UK. The speech is not just an excellent statement […]

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Do you take yourself seriously?

At McLellan Marketing Group, we live by our core beliefs.  One of them is: We take our work seriously.  Ourselves… not so much. Let’s be honest here.  None of us save lives every day.  (Okay, if you actually do… you have my permission to skip this post) Sometimes, I think we need to just get […]

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