Archive | November, 2011

A Brand is Bigger Than Performance

Not long ago, a popular post was published on the Harvard Business Review site by Dan Pallotta. It was headlined “A logo is not a brand.” That is a familiar enough declaration, and not far from the phrasing I use myself on the subject of brands. I clicked on the link expecting to find a […]

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Social Media Marketing Strategy Versus Advertising

You must leverage social media if you want to successfully market and advertise your business. You will reach a huge amount of customers and prospects worldwide in just a few minutes. If you are a newbie to social media management, this new way of marketing can be overwhelming. With the advent of social media, many […]

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What’s the big idea, then?

The Big, Media-Neutral Idea. How often do clients ask agencies for it? And how often are they then disappointed when the agency fails to deliver? Robert Senior of Saatchi & Saatchi Fallon Group makes a very good point or two in Campaign, to quote: “There are very few big ideas – and the really big […]

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How do you sell what no one wants to buy?

How do you market stuff no one wants? Most of us don’t have the luxury of selling ocean front property, the coolest laptop, the latest in tractor technology or porsches.  But in most cases, while it may not be sexy to many — someone really wants it. But how do you sell something that no […]

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Don’t have the time to do marketing

I don’t have time to do marketing If there’s a common theme in the conversations I have with business owners, it’s that they don’t have the time to consistently market their business. We might be talking about  sending out a customer e-newsletter, participating in social media, attending an important trade show or updating their website. […]

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