Archive | December, 2011

5 questions to define your 2012 game plan

Define your 2012 game plan Over the past month, I’ve been posing what I hope have been some head scratching, thought provoking questions to help you get ready for 2012. If you can answer these five questions — I think you’re going to have a solid foundation for your marketing efforts moving forward. In case […]

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Brand Success And Brand Aligned Employees

“Fools say they learn by experience. I prefer to profit by others’ experience.” – Otto Van Bismarck We are obsessed with being first-movers. In a world of constant creation and exchange, we long to be the first to develop a new technology, to introduce the latest fad, and to offer our opinion, especially when it […]

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2012 Trends Worth Watching

For the past couple years, I’ve shared the results of the JWT annual year-end forecast of trends for the upcoming year.  In the past, we’ve seen predictions for the massive adoption of location based services ( 2010) and the coming of the Non Commitment Culture ( 2011) — both of which have come to be. […]

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The Box of Delights

Shopping these days has, for me, evolved into a somewhat functional, even utilitarian process. The DHL van turns up sometime in the early afternoon, bearing its cargo of brown packages from dot coms and dot de’s with names entirely written in lower case. Sometimes the packages are for me, but usually they are for neighbours. […]

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