Archive | February, 2012

What Does Public Relations Do for Your Advertising?

Public relations (PR) helps reinforce your advertising. It makes your advertising work better, especially if you have great copy that can be used for both mediums. It can’t guarantee 100-percent control over content, display, position and frequency, as does advertising. But what it lacks in frequency, PR can make up for in reach. PR can […]

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Let’s talk business, social and joy!

I’m fortunate that I am invited to guest blog in some of the most prominent and cool spots on the web. Every once in awhile, those opportunities converge and it’s raining Drew‘s thinking everywhere you turn. Come join in these conversations around the web: Marketing Profs Daily Fix: In this post, I suggest that many business […]

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Bricks & Mortar Brands

On my way to work, while navigating the tangle of Autobahns east of Frankfurt, a landmark stands out for me: a red-brown industrial chimney, proudly branded Dunlop in brick. It’s just one example of bricks-and-mortar branding that includes the Oxo Building, all those mills in Britain’s docklands, and the granddaddy of them all – the […]

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Put your email auto response to work

With the volume of emails we all get every day, we can’t afford to let our emails go unattended.  We don’t want the people who email us to think we’re ignoring them, so if we’re going to be out of the office — most of us use some sort of an automated response system. You […]

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Discount Voucher Sites: Threat To Brand Value?

Discount voucher sites are all the rage. Groupon, Living Social and a host of other players are entering the mushrooming markdown market. This begs the question if discount sites are good news for brand value? In summary we don’t think so. It may be good for short term revenue spikes and potentially contribution margin boosts […]

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Planning by Numbers

I hear so many complaints these days from all walks of life that essential elements of doing a good job – from personal contact and discussion with colleagues to thorough problem-solving thought – have been taken over by form-filling. And often the completion of a form means “job done” – end of story. To used […]

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