Public relations (PR) helps reinforce your advertising. It makes your advertising work better, especially if you have great copy that can be used for both mediums.
It can’t guarantee 100-percent control over content, display, position and frequency, as does advertising. But what it lacks in frequency, PR can make up for in reach.
PR can deliver your company’s product or service messages through a variety of media that could never be included in the most lavish advertising plan.
Sound PR is an integral part of maintaining a successful business. Competition for customers is keen. Having a successful business depends on properly building a solid foundation through effective public relations, marketing and advertising.
Media relations should always be a key part of your PR plan. Successful media relations – nurtured over time through relationships with media contacts – can help establish an ongoing, positive awareness of your company and the products or services it provides. It can inform and excite customers and employees.
Third-party endorsement by the media sells integrity, quality and extraordinary service like no advertisement can. PR has the power to persuade the public.
Waiting to be discovered can take quite a toll on your company. It can mean lost revenue. Your company competes with thousands of others.
The main difference is whether your PR program is established by default, or as a result of careful planning.
And, it’s a great way to spread your marketing and advertising budget.
Well-organized public relations programs make a big difference for building the awareness for company and what it sells. The payoff can be tremendous.