Archive | March, 2012

Social Media Cheat Sheet 2012

As I travel the country, teaching people how to integrate social media into their marketing efforts — I often get asked — if I only have time to invest in one social media tool or site — which one is best? Naturally, my answer is the definitive — it depends.  Accurate but not all that helpful. […]

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An all-round good idea

I remember when I first saw the British Airways charity action, “Change for Good”. What a great concept, I thought, to collect all those pesky little foreign coins for the greater good. And last week, I had a similar sense of “Yes!” when I heard about the new action in Germany, Deutschland rundet auf (Germany […]

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PR Boosts the Effectiveness of Your Advertising

Public relations (PR) helps reinforce your marketing, advertising and brand position. It makes your advertising work better, especially if you have unique key message content that can be a starting point to use for different mediums on and off line. It can’t guarantee 100-percent control over content, display, position and frequency, as does advertising. But […]

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Social media strategy workbook

On Monday, we kicked around the notion that while access to social media tools like Facebook and Twitter may be free — that doesn’t mean they’re cheap.  Especially, if you do it wrong. I promised you a chance to download the social media strategy workbook that we’ve created at MMG as a guide to thinking […]

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When To Save Or Abandon A Troubled Brand

We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today’s question comes from Karen, a Marketing Director in Cleveland, Ohio. She writes… “We have a decision to make regarding the fate of a specialty brand of hardwood flooring. It has been in the market for the past two years — failing […]

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