Jennifer is an award-winning communicator and brand strategist. She is president of Concentre Communications, Inc. Drawing on 25 years of broad international communications and marketing experience, Jennifer leads the firm's client engagement teams and provides senior-level strategic counsel and branding expertise. Her broad background gives her a unique strategic understanding of the dynamics of the business environment. See full bio
Sue has worked as a Freelance Strategic Planner since 2003, with such clients and partners as IKEA, Headmint, Red Spider, Saatchi & Saatchi and Publicis. See full bio
Drew McLellan is the author of 99.3 Random Acts of Marketing and writes a weekly column for Iowa's business journal. McLellan is a national speaker, a blogger, and owner of a marketing agency in the Midwest. See full bio
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We are happy to answer marketing questions of all types here on Branding Strategy Insider. Today’s question comes from Karen, a Marketing Director in Cleveland, Ohio. She writes…
“We have a decision to make regarding the fate of a specialty brand of hardwood flooring. It has been in the market for the past two years — failing tremendously. [...]
