Social Media Cheat Sheet 2012 « Advertisers.BlogNotions

Whatever the client needs, David thoroughly understands the new media models and how to maximize them to achieve results. See full bio

Jennifer Dinehart

Jennifer is an award-winning communicator and brand strategist. She is president of Concentre Communications, Inc. Drawing on 25 years of broad international communications and marketing experience, Jennifer leads the firm's client engagement teams and provides senior-level strategic counsel and branding expertise. Her broad background gives her a unique strategic understanding of the dynamics of the business environment. See full bio

Drew McLellan

Drew McLellan is the author of 99.3 Random Acts of Marketing and writes a weekly column for Iowa's business journal. McLellan is a national speaker, a blogger, and owner of a marketing agency in the Midwest. See full bio

Sue Imgrund

Sue has worked as a Freelance Strategic Planner since 2003, with such clients and partners as IKEA, Headmint, Red Spider, Saatchi & Saatchi and Publicis. See full bio

Derrick Daye

Derrick has spent the past 18 years helping organizations release the full potential of their brands. See full bio

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Social Media Cheat Sheet 2012

Posted by Drew McLellan, March 24, 2012

As I travel the country, teaching people how to integrate social media into their marketing efforts — I often get asked — if I only have time to invest in one social media tool or site — which one is best?

Naturally, my answer is the definitive — it depends. Accurate but not all that helpful.

Like any marketing tactic — the effectiveness of it is based on what you’re trying to accomplish. Social is no different. Which is why tools like the social media cheat sheet that you see to the right are so helpful. (Originally created by CMO.com back in 2010).

The criteria that they used to “grade” each tool were:

Customer communication
Brand Exposure
Traffic to your site
SEO

The cheat sheet has been updated. I think you’ll find it very valuable as you access where you should spend your resources (time, money, attention) in the coming year.

You can download a full sized PDF by clicking here.

The tools they evaluate include the standards like Facebook and Twitter but the sheet includes 14 different sites including the likes of Pinterest (of course) and Reddit, Digg and Slideshare too.