Archive | April, 2012

“Liking” ourselves to death?

Like most teenagers, “Brave New World” and “1984” were somewhere on my reading list once I’d graduated from the Puffin Club. I’m ashamed to admit that I haven’t reread either book since and have fallen prey to the popular view that both authors were saying the same thing. I’ve recently come across a quote from […]

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Where are digital marketing dollars being spent?

Wondering where people are expending their efforts (and money) when it comes to digital marketing? Take a look at this chart — it’s pretty telling. (This chart is part of the 2012 edition of The SoDA Report, from the Society of Digital Agencies.   More on the SoDa Report here.) As you can see, when […]

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Effective Problem Solving And Creative Thought

An experiment conducted by behavioral scientists, discovered that problem solving procedures were inhibiting creative thought. The traditional method begins with a detailed assessment of the current situation and clarification of specific problems. Researchers assessed the enthusiasm and effectiveness of problem solving groups by measuring room sound in decibels and counting the number of negative/positive adjectives […]

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Using the Right Colors for Your Advertising

Most marketers understand that the consistent use of color in advertising and marketing plays a huge role in memory recall. For example, most of us understand that the persistent use of red in advertising for Coca-Cola® is done in hopes that whenever the color red is seen it will remind us of the soft drink. […]

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A snortin’ good ad

Back in the last century, The Guardian created one of my all-time favourite TV ads – “Points of View” aka The Skinhead Ad, which cleverly showed how one should look at a situation from all points of view to see the big picture. Well, The Guardian has done it again. This is definitely my favourite […]

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