Archive | May, 2012

You Need to Consistently Promote Your Brand

To ensure future growth and profitability, companies must continually build, strengthen and revitalize their brand value. Building and maintaining a meaningful brand isn’t easy. You must focus on the emotional aspects of your brand – the proposition, making a quick and intuitive emotional connection that enables awareness, consideration, influence, buy-in and loyalty. Exceptional brand performance […]

Continue Reading

Are you falling behind when it comes to mobile?

I think it is fascinating in a “I don’t get it” sort of way.  We all know that mobile is where digital is headed.  We’ve all repeated the “by 2015, the #1 way we will access the internet is through our smart phones” and yet… it seems like most people are lollygagging along when it […]

Continue Reading

Are Brand Relationships Like Human Relationships?

I am hearing a lot these days about brand relationships being like human relationships. Maybe it is just me, but I don’t feel that my relationship with brands is the same as the one I have with my fellow humans. I might feel genuine affection for one or two brands, but most are simply familiar […]

Continue Reading

9 Keys to Wicked Awesome Landing Pages

Note from Drew:  Every once in awhile I like to open up the blog to a guest with a depth of expertise that I think you’ll benefit from.  Here’s Jason Well’s take on landing pages. A few weeks ago I spoke at SES New York about mobile PPC and SEO. I touched briefly on mobile […]

Continue Reading