Archive | June, 2012

Is Your Website Advertising You Well?

In today’s world of savvy technology-driven customers, your Website is your No. 1 business calling card and advertising platform. Is your company’s Website positioned to do that? Is it marketing you well? Is it helping you meet your sales goals? Any marketing investment must be focused on realistic goals and mechanisms for achieving them. No […]

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Writing and rewriting history

When I’m starting a project for a brand or company I haven’t worked on before, the first thing I head for these days is the website, and the first thing I like to look at is the company history section. Not only is it invariably the most interesting bit of the website, pleasantly devoid of […]

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10 Tips to Improve Your SEO results

Drew’s note:  Here’s a guest post by Brad Shorr on a topic everyone wants to know more about — how to improve SEO. Don’t be daunted by the complexity of SEO – especially now. Google has introduced a ton of changes to their ranking formula recently, most of which penalize complicated, manipulative SEO tactics. As […]

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Brand Strategy: Differentiating An Airline

Remarkably, even though Song Airlines (Delta’s high-touch low-cost subsidiary) was folded back into Delta in Mid 2006, I still get several comments each month from former customers and employees about what a great brand it was. As the creator of the airline, and builder of the brand, I am at once gratified by their fondness […]

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Shwop til you drop

One of the biggest things a company can do is admit to having been part of a problem – and set up initiatives that commit to being part of the solution. That’s why I love the new M&S partnership with Oxfam. Instead of side-stepping the issue of landfill and how many clothes are thrown away […]

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Oops — can’t say THAT in an email! (stupid SPAM filters)

I’m working on our weekly e-newsletter (always different content than here at the blog — gotta keep it fresh!) and I’m writing about email marketing mistakes. One of the mistakes I’m talking about is using phrases or words that trigger spam filters. I’m in the middle of making the list and realize…”duh, Drew, you’re going […]

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