Archive | July, 2012

Any brand can become talkable

Are you talkable? On this blog, we often explore the importance of brand and the power of word of mouth. It seems that many business owners/leaders believe that you can just plan on something being spread by word of mouth and voila, it happens. (Sort of like planning for a video to go viral). The […]

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Leaves of Grass

On my recent visit to dOCUMENTA (13) I was interested to see if there were any examples of the territory that I work in – brands, communication, media – finding their way into the world of art. Probably the most famous example of this is Andy Warhol’s Campbells soup cans, but that was 50 years […]

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Good Content (Copy) is Still King

You need to stand out from all the noise, especially online and now that everything is mobile. Content, content, content. Good, creative content. This has always been the basis for good advertising, but now it’s more critical than ever for all of your marketing and public relations. Blogging and social media have opened up an […]

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Brand Marketing And The Internet Of Things

The only Internet that matters is the Internet of things. Admittedly, this sounds like science fiction, but it is an idea that bears directly on the future of brand marketing that comes straight from consumer packaged goods. In 1997, Kevin Ashton was an assistant brand manager at P&G where he was part of team developing […]

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