Archive | September, 2012

Get your brand on

If I’ve said it once, I’ve said it a thousand times — your brand is not your logo.  It’s so much more. Want to explore what branding is really about and how it can completely change the trajectory of your company?  Then you need to get to Chicago on October 11th for my friends at […]

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Good Foundations

If you’re looking for stories about your brand to imbue it with substance and authenticity, you can do worse than look back at the person or people who founded it. More often than not, you should be able to trace back to the original idea or purpose that launched the brand, which may be more […]

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Brand Marketing: The Six Principles Of Persuasion

In my research of the psychology of persuasion I have found there are six overarching principles. Each with implications for brand marketers. If one or another of these principles is incorporated into a request, it significantly increases the probability of getting a yes to that request. 1. Reciprocation The first principle is called Reciprocation, the […]

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Content that your audience loves

I saw this on Scott Monty’s Facebook status…and loved it.  I couldn’t track down the creator but if I do, I’ll update the post. Just wanted to give you something to chew on over the weekend. You might also like Be brave enough to trust your audience Hey Cupid – Who loves ya baby? Content […]

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