Archive | October, 2012

Write so they will hear you

Most people, when faced with the blank screen on their computer and a deadline for a new marketing piece looming, get a little uptight. It’s intimidating to capture everything you want a prospect to know and share it in a compelling way. Your product or service is superb and you have so much to say […]

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Writing Good Content That Persuades

Your creative content and advertising copy should emphasize customer benefits. Why your products or service is good for your customer, rather than why they are wonderful. People don’t want self-serving fluff; they want solid information. The more specific that information is, the better. In today’s age of social media and easy mobile access to information, […]

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Are you Marketing Smart

Marketing Smart by my friend John Gumas from Gumas Advertising is a collection of proven strategies and tips to help you take on your competitors and win! The book is straight-forward, pragmatic and actionable! Be prepared to dog-ear, highlight and nod your head as you read.  You know I don’t love books that tell you […]

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How much of your banner ad budget are you wasting?

The old adage is that half of any business’ advertising budget is wasted, but who knows which half? In today’s digital ad world you’d think everything is trackable – that you could know exactly when each ad or creative concept, media strategy, or media channel either paid off or wasted your money. In many areas […]

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When parody becomes reality

I don’t know how many readers of this blog have already smirked over Condescending Corporate Brand Page on Facebook – and, privately, cringed in a “there but for the grace of God go I” sort of way. I discovered it a few weeks ago via a friend’s share, instantly “liked” (note the quotation marks…) and […]

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Desperate makes us both feel cheap (pricing strategy)

Your pricing strategy should never be accidental.  It’s a vital element in your marketing mix. Let me give you an example:  We use an outside vendor to provide extranet services for our clients.  We’d been with them for over five years. We recently discovered a better solution.  Not only is it better, but it’s also […]

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