Archive | November, 2012

Email Marketing – Easy To Do And On Your Ad Budget

Are you using email marketing? You should be! It’s an effective business tool to incorporate in your customer-relationship strategy for communicating and interacting with customers. You must maintain a dialogue with your customers to improve their experience with your company to keep them loyal to your brand, products and services. It should be part of […]

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Could your marketing strategy benefit from an outside audit?

Drew’s note ~ Here’s some practical advice from the folks at Simple Machines Marketing and we couldn’t agree more.  We often start our engagements with new clients with an audit like Charlie describes: As a marketing strategist who works directly with clients, I’m very familiar with the frustration businesses feel when it comes to marketing. […]

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Why isn’t marketing’s version of storytelling working?

Storytelling, storytelling, and more storytelling. Seems like every marketing book, blog (including mine if you’ve been reading this week’s posts) and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Earlier this week — I made the point that […]

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Social Media Strategy For Today’s CMO

As the one-time Chief Marketing Officer of a large global wealth management business with severe reputational issues during the 2007 financial crisis, I struggled mightily with how to engage with and use social media to help my brand. Five years later, you’d think things would be better. But almost all of the CMO’s and Marketing […]

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Context, context, context

I don’t think anyone would disagree that the context in which someone sees a piece of communication – from a pack design to a cinema ad – plays a vital role in how well that piece of communication works. And it’s not just the physical context, but the interaction between this and the viewer’s internal […]

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