Archive | January, 2013

You Should be Taking an Integrated Marketing Approach

In 2013, if you aren’t already, you should take an integrated marketing and communications approach, using a mix of offline and online activities. If your marketing and communications plan is not shifting toward more online communications and integrated programs, you are not fully connecting with your customers. To sell more products and services, your company […]

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The new phone book is here — where’s yours?

Normally at MMG, we caution clients to be careful of the “I don’t listen/watch/do therefore neither does my target audience” trap. We usually do not represent our target audience and even if we are like them — there are plenty of exceptions to the rule.  And sometimes the exception is you! But in this case […]

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Brand Licensing Strategy

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. To that end we’re happy to answer your marketing questions. Today we hear from Kate, a business reporter for National Public Radio in Rochester, New York who writes… “Kodak cameras and related products will be back in the marketplace this year, but […]

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Are you ready for the attention?

Let me paint you a picture. You have a new product that you’re bringing to market in the next 60 days. You have the opportunity to showcase this new product at the world’s largest and best attended trade show for your industry. You showcase the product and within hours — you have over 45,000 stories […]

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Behind the scenes at the museum

When I was a young lass, I can’t remember anyone aspiring to be a curator when they grew up. Curators were associated with museums and long-dead dusty creatures encased in woodworm-infested display cabinets. Of course, museums have changed since then. Gone are the hand-scribed labels in fading purple copperplate and the forgotten cellar atmosphere. It’s […]

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