Archive | February, 2013

Proactive Media Relations Will Increase Your Brand Visibility

Companies should welcome and encourage attention from the media. If you aren’t getting press coverage, you should be taking steps to increase your company’s brand visibility. The process begins with establishing and maintaining good relations with reporters, editors and broadcasters – on and offline. Good media relations are not one-shot events. They are relationships that […]

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Hey media rep… do it like this (please)

I totally get that you are trying to make a living and that someone at your radio station, newspaper, TV station, magazine etc. says that my client should be advertising with you.  And maybe they should. And I know you’re just trying to do your job.  But you need to understand that sometimes you trying […]

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Actually, it’s isn’t all about you

At a recent jaunt to Disney World*, I found a great marketing reminder for us all.   Right in front of the brand new Gaston’s Tavern in Fantasyland, there’s a huge statue of…no shocker, Gaston. (For those of you unfamiliar with Beauty and the Beast — shame on you!). In front of the statue is […]

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The First Time

Back in the days when “Insights” were all the rage at Procter & Gamble, among our favourites was the one on which a long-running Head & Shoulders campaign was based. It went something like this: because you never get a second chance to make a first impression. Of course, this is just as true for […]

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