Archive | March, 2013

Your marketing includes way too much you

One of the most common mistakes marketers make is that they think their customers and prospects care about them, what they sell and how it works. The human truth is consumers really do think, feel and ask “what’s in it for me?” They have something they want to accomplish – from getting a cereal that […]

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Social Video Simplified

Social media and online video are continuing to grow in influence and usage.  In 2013, these two forces will marry into a powerful relationship. The quantity of video messaging content continues to grow as social connections, channels and opportunities do. The good video will rise to the top. It will get noticed, commented on and […]

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What it takes to create a successful email campaign

Email.  We hate it when our inbox is overflowing but we love the possibilities as marketers.  Email flows freely (sometimes too freely!) and because of that, I think we sometimes take it for granted.  We assume it has magical powers of some kind….and so when we want to reach an audience — we just fire […]

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Endorsements from another era

Celebrity endorsements of products are always a risk, and the last few months have seen at least two extreme cases from the world of sport where brands have had to backpedal very rapidly. Perhaps the boldest celebrity endorsement is one that goes beyond the sponsoring and the advertising and onto the packaging itself, with the […]

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