Archive | April, 2013

Data can’t tell you anything

I don’t know if it’s just me, but I never look at amazon’s recommendations for me. I do, however, follow up avidly with “people who bought this also bought that…” Why? There are a few reasons. First of all, amazon have been so off in their recommendations sometimes – basing these on something I bought […]

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Marketing is getting the details right

Marketing is getting the details right.  And its always the simple things that companies mess up.  Lt me give you an example. As you may know, I travel quite a bit. I’m a big believer in maximizing my travel by being a loyal brand consumer…which gains me status, points and makes my travel life easier […]

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Building Your Brand

With the increasing number of places that your stakeholders can interact online and offline today, it’s more important than ever for you to develop cutting-edge brand strategies that deliver results. Many companies • Build brands by launching strategic initiatives that define their brand strategy. • Organize brand portfolios • Develop identity standards that include core […]

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Rethinking Emotions In Marketing

Although the importance of emotions in consumer behavior is certainly not a new topic, there is still a feeling that marketers have minimized them in their market approach in the past. Of course, it is easier to change the packaging of your product or add a different ingredient than to make your brand ‘less sad’ […]

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The Golden Age

It must be quite satisfying to be deemed to have been part of the “Golden Age” of something. I’d like to think that I belong to the “Golden Age of Saatchi & Saatchi” but I’m afraid that I was born too late to have been in the UK’s first generation of planners. The current Chief […]

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