Archive | May, 2013

Capturing Customer Loyalty Through Social Media

A majority of both B2C and B2B businesses and organizations are using social media marketing. To be successful, however, requires an investment of your resources and time. You want to make strong and real connections, which take time, effort and planning. The ultimate success of any company is tied to its ability and effectiveness to […]

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Is your marketing making you a rock star?

Mack Collier has hit a home run with his book Think Like A Rock Star* and I really want all of you to get his message. As consumers get more jaded by traditional advertising and marketing that interrupts rather than connects — this book serves up the answer. Why not be so good, create so […]

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Moving your prospects to the next step

When you’re creating any sort of communication aimed at a potential buyer, you want them to do what? When I ask this question, I typically hear a range of answers like: • Know more about our business • Understand how we’re better than our competitors • Wonder if we’re the right fit for them And […]

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Weirdness at Work

I have been on Facebook since 2007 and, while I go through phases where either Facebook itself or one or two the users I’m connected to irritate the heck out of me, I do have to admit that this is a brand that’s made a difference to my life – and can genuinely be described […]

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How does your paper resume stack up to this?

The world has changed.  Things are different.  This is the new normal.  This ain’t your grandaddy’s marketing. We can say it a million ways but some folks just aren’t going to get it.  Or at least not yet. With the tools out there, the connections that can be made and the audience’s diminishing tolerance for […]

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