Archive | August, 2013

Working With a Creative Agency

The following overview will help you become familiar with creative process and give you an understanding of your role in ensuring the success of your projects when working with your creative agency. S t e p  1 – Assign a Project Manager Assign one company staff member as the decision maker and contact person for […]

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Another (New) Marketing Manifesto

Manifestos became all the rage in marketing circles about fifteen years ago, I think. Suddenly it wasn’t sufficient to have a plan or a strategy for your brand – a manifesto was needed. A manifesto has all the associations of action, of getting things done, of motivating, of not over-theorising and getting caught up in […]

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We have to earn our audience’s attention

We have to earn our audience’s attention.  Let’s see how you’re doing at that. If you own or run a business, I’d like to you take this little quiz. Would you ignore your business phone 30% of the time it rings? If a customer was standing in a crowd of your best customers and complaining […]

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Brand Strategy For Medical Centers, Health Systems

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from John, a VP of Marketing in Los Angeles, California who writes… “First some background as I lead up to my question. I am leading the branding exercise […]

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