Archive | October, 2013

Want to up your creativity?

No matter what you do for a living, you need to be creative.  Innovative and fresh thinking are always in demand, whether you’re a cop, a plumber, or a marketing pro. Unfortunately, on the job, we can’t wait for the muses to strike.  We need to be creative on demand because there are clients, deadlines […]

Continue Reading

What a difference a decade makes!

There are all manner of Brand Rankings these days – Havas have made a big noise about Meaningful Brands, while WPP are pushing Culturally Vibrant Brands. No, say Siegel & Gale, it’s all about Simple Brands, while umpteen organisations have lists of Top Green or Sustainable Brands. But we’re still driven by money at the […]

Continue Reading

Don’t create a disconnect for your customers

I live in Des Moines, Iowa and fly in and out of the Des Moines International Airport (I’m pretty sure we got the International because of air cargo, not because I can hop on a flight to Madrid from here) a couple weeks every month. Recently the airport went through a major renovation that added […]

Continue Reading

The Perfect Planner

In those bygone days when I was responsible for recruiting and managing a Planning department, I was often asked by management what I was looking for in my new recruits. My usual answer was that I couldn’t spell it out, but I’d know it if I saw it. I read a post recently by Richard […]

Continue Reading