Archive | February, 2014

Should you be a content marketer?

Content marketing.  It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing. But, should you be a content marketer?  Let’s look. First — it goes by many […]

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Bright sparks

Brand models have their uses. It’s good for everyone working with a brand to know what it stands for, long-term. But I have always felt that most models lack dynamism and energy. They are usually something two-dimensional on a piece of paper, with lots of words that have been carefully honed and slaved-over. When I […]

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