Archive | March, 2014

Who determines absolute value?

Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. In the past, a great brand could significantly […]

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How Brand Marketers Evolve

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” ~ Charles Darwin And so too for today’s marketer. In our unforgiving world of fast changing markets and a 26 month average tenure for CMO’s, leading marketers couple instinct […]

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Ranting about Ratings

Tearing opening an amazon package recently, I noticed a request to “rate this packaging”, directing me to both the UK and German amazon sites. Just out of interest, I typed in the link and left some ratings as to the size, adequacy and ease of opening of the packaging. It’s not just amazon who bother […]

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