Archive | June, 2014

Bad Brands

In the old days, you could spot a bad brand miles off. They spilled oil, or invested in countries with dodgy regimes, or tested cosmetics on baby kittens. And, if you felt strongly enough, you could quite easily boycott them. But these days, rather like James Bond villains, the bad brands have evolved. Their villainy […]

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Customer Co-Creation For Higher Brand Value

Microsoft had a tough year in 2012. According to Millward Brown’s BrandZ™ ranking of the 100 most valuable global brands, the company saw their brand value drop 9% between May 2012 and 2013. It appears that Microsoft changed too much, too soon when they launched their new operating system, Windows 8. And with that they […]

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Which would you rather be?

For global brands, especially those in retail or fast-food, consistency is still high on the list of desired ways to communicate and behave. We want to be sure that the customer has a similar experience in each of our outlets, and that the picture of the brand he or she gets from our communication is […]

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