Archive | May, 2017

Productivity Hacks

I don’t know anyone who feels as though there are enough hours in the day. Whether you want more time to spend with your family, to chase a new business opportunity or to pursue that big dream you’ve always tucked in the back of your head – you could always use an extra hour or […]

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For what it’s worth

I recently visited the Strathisla Whisky Distillery, of Chivas Regal fame, and as well as having a thoroughly enjoyable time, I was reminded of two fundamental truths in Marketing: – seeing, hearing, experiencing how food and drink is crafted can all add further enjoyment to the consumption of  that food or drink- knowing the story […]

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But can I trust you?

I can’t guess how many times I’ve written about trust over the past ten years.  I’ve talked about the importance of the know • like • trust model, I’ve discussed the connection between trust and a brand’s equity and I’ve explored the role of trust in shortening the sales cycle. Suffice it to say, trust […]

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Snapchat, Facebook Fuel AR Growth

Fluid Drive Media Snapchat, Facebook Fuel AR Growth VR has been slower to catch on in the US From eMarketerMay 22, 2017 | Advertising & Marketing | Media & Entertainment In 2017, 40.0 million people in the US will engage with some form of augmented reality (AR) at least monthly, up 30.2% over last year, […]

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The 4 Best Ways To Increase Traffic To Your Website

Fluid Drive Media The 4 Best Ways To Increase Traffic To Your Website For most small to medium sized businesses, the FOUNDATION of their marketing strategy is their website. Not a bad idea. But for a lot of those businesses, their website – that electronic brochure floating in the cyber abyss – IS their marketing […]

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Do you want to take a stand?

The Supreme Court’s decision to legalize same-sex marriage dominated the news, social media and most conversations when it was announced.  Regardless of where you stood on the topic – you couldn’t help but be immersed in it.  And that wasn’t true for just individuals but, interestingly, for businesses as well. Many of them made a […]

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Great digital content is great marketing

Fluid Drive Media I have a question for you. What do you really want to change about your marketing? The top answers to that question are, “get more traffic on my website” and “connect with more prospects.” Let me tell you right now that you can increase both traffic and connections with great digital content. […]

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Don’t forget the packaging

We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics.  The recession taught us that consumers were leery of any hyperbole or inflated promises so marketers let the pendulum swing to the other extreme – stripped down copy that was information based, educational in nature and […]

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Smart mobile marketing is scarce at best

As people spend more and more time on their mobile devices (phones, tablets and phablets), it only makes sense that budgets are being shifted in that direction. But there are several challenges with mobile marketing that most advertisers still have not figured out. The creative is not all that effective and is usually a banner […]

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