Archive | July, 2017

Speed Queen

Procter & Gamble are still sending me Victoria magazine, with its yoga for the over 50s, handy household tips, myths about bladder weakness, menopause horror stories and patronising advice on how to use Facebook. I’ve blogged before about how dreadfully depressing this all is. As a complete contrast, here’s part of a smashing brand campaign from […]

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The reviews aren’t good

In the “good old days” when a neighbor or work colleague told you how much they enjoyed a nearby B&B, movie or restaurant, it mattered.  Word of mouth has always been one of marketing’s most potent weapons.  Today – we have word of mouth marketing on steroids with online reviews. Interestingly, in a wide range […]

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Scarcity versus abundance

When I started in the agency business 25+ years ago, there was this odd paranoia that ran through agencies big and small.  There was a belief that agency personnel couldn’t be friends with people who worked at other agencies because secrets might leak out. And if you dared to be friends or even associate through […]

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Blimey, did I really say that?

I’m reading a delightful novel at the moment: A Gentleman in Moscow by Amor Towles. The story is that of a Russian aristocrat who is placed under indefinite house arrest by the Communists in the 1920s for writing a subversive poem. And that house arrest is in one of the grandest hotels in Moscow. The […]

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Local (retail) hero

Now and again you think of a brand that gets it just right. A couple of weeks ago I visited the flagship store of a retailer just down the road from us, and thought: Jawohl!Quite often, the shining examples of hero brands that get regurgitated again and again in Powerpoints are brands that we marketers […]

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May I ask you a question?

One of the biggest issues marketing and sales folks face is just getting on the radar screen of their prospects. Even when you have something of incredible value and you genuinely know the prospect needs what you have to sell – it’s tough to get their attention long enough to ask a question or even […]

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O Canada

I make no apologies for today’s post being low on words and high on visuals and nostalgia. I’ve commented before that the Canadian flag is one of the best logos going, and what better way to celebrate Canada’s 150 years today than with a parade of Canadian brands. I visited Canada as a young girl […]

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