Archive | August, 2017

Show a little gratitude

I believe that gratitude is a brilliant marketing strategy. I’m astonished at how many businesses give their customers the distinct impression that they’re a little put out by having to sell them something. You’ve felt it – the grocery clerk who is too busy chatting to actually make eye contact. The phone rep that can’t […]

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Move the barriers with mobile technology

For the last couple weeks, we’ve been exploring the seismic shift in marketing that is being brought about by mobile technology and the new consumer attitude of “I want what I want when I want it.” Fortunately the same technology can help us connect with and serve our audiences in a way that is meaningful […]

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Search Has Changed. Here’s How Content Needs to Evolve.

Fluid Drive Media At Fluid Drive Media, we’re all about the content. If the content ain’t right, you might as well be doing business on Mars and not online. This article from Hubspot thoroughly explains the current relationship between content and search results and where that relationship is going. Written by Jeffrey Vocell @jvocell When inbound marketing […]

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The mobile revolution is not about technology

The truth is, we live in a permanent technological revolution. Remember when you didn’t have a cell phone because no one did. Granted some of you may be too young to remember that – but the majority of readers are not. That’s a pretty short window. We’ve gone from not knowing what a mobile phone […]

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