Archive | October, 2017

I’m retro, fly me!

Retro and nostalgic packaging for anything from washing powder to chocolate to fizzy drinks has become commonplace in the supermarket aisles, along with the increasing number of retro weekends and experiences to be had. I even had my old iPhone described as ‘retro’ by some young chap with an ironic beard last year. In the travel […]

Continue Reading

A Snickers by any other name would taste as sweet

One of the best campaign insights of recent years is that from Snickers: You’re Not You When You’re Hungry. I know my family will certainly attest to the truth of this one, and it’s a great idea that the brand have been using in their advertising for seven years now. So it definitely has legs. […]

Continue Reading

What’s your mission?

Last week we explored how critical it is for a business to have a clear idea of who they are and what they’re all about –  mission, vision and values. My worry is that few owners have ever taken the time to actually articulate what their business is all about or made the effort to […]

Continue Reading

Fearless Falcon

If you follow Cannes and Creative Awards, you won’t have missed that a certain sculpture took a lot of the top prizes this year. But what you may have missed, if you don’t live near Sheffield, is another sculpture which I think deserves just as many accolades is also really rather quite good. IKEA have recently […]

Continue Reading

Should we kill marketing?

“What if everything we know to be true about marketing is actually what’s holding back our business?” And in fact – “what if we realize we’ve invested the shipwreck of marketing?” An interesting way to start a marketing book, eh? I just finished a fascinating new book, Killing Marketing: How Innovative Businesses are Turning Marketing […]

Continue Reading