Archive | December, 2017

A wonder-full 2018

I know, I know. It’s only adverts. But next year I would love to see less of platforms, engagement, driving this or that, KPIs, journeys of various sorts, digital disruption, millennials, Thought Leadership, embracing and empowering, reaching out, roadmaps, workshops, Change Drivers, seamless experiences, content, algorithms … And more: WonderFrom one of my favourite books, […]

Continue Reading

Boxing Day, Decade, Century?

Around this time of year, I like to get nostalgic and have a look at advertising and brand communications from days gone by. Now, forgive me if I get lazy for once, but I have found a fascinating write-up of some Christmas ads all the way from the 1980s by Mike Oughton, Creative Director of […]

Continue Reading