Archive | January, 2018

Baaaaad Brand!

Well, at least one that seems somewhat uncompromising. Stroh rum, known as The Spirit of Austria, is a brand that turns all the current 21st century must-dos of branding on their heads. From its beginnings in 1832, back in the imperial days, Stroh has made a virtue of being inauthentic. So inauthentic that it’s authentic, in fact. […]

Continue Reading

Especially for you

2018, the trend forecasters inform us, will see yet more leaps forward in brands getting close up and personal with their customers. Right on cue, I received the flyer above a couple of days ago, through the good old post. It’s not from a huge global brand, but from a local sports store, informing me […]

Continue Reading

Magnificent Men (… and women)

One major anniversary in 2018 will be 100 years of the Royal Air Force. Those who’re aware of my author-ego will know I have something of a soft spot for the RAF and I thought I’d kick off the New Year with a look at how the recruitment advertising for the RAF has reflected cultural […]

Continue Reading