Archive | February, 2018

Live to work to live

I realised, with a large gulp, that this year, I’ll have been a strategic planner for 30 years. I’ve been in this business longer than many of today’s top brands have been around. There was no amazon when I started, and certainly no Google or Facebook. No one was wittering on about platforms, except for the […]

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Is segregation progress?

Back in the last century, the sexes were segregated – certainly when it came to books and learning. There were boys’ schools and girls’ schools, and at universities, women’s colleges and men’s colleges. I considered myself lucky to be growing up when all that was changing, and even made a little bit of history myself […]

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Circle of Life

So many years have passed since the word ‘sustainability’ entered the language of business that I believe many people have forgotten the difficulties they may have had in understanding exactly what that word means. Although I use the word, it’s one I’ve always had misgivings about. It’s a heavily-laden word,  weighed down by its own […]

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The Funeral of a Computer

I’ve said before that one of the hazards of being a trend forecaster is that sometimes, you get it wrong. But apart from the nuclear bomb and the new ice age, there’s very little in the predictions of these teenagers, asked in 1966 by the BBC’s Tomorrow’s World what life might be like in the year […]

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