Kitzbühel, St Moritz, Davos – the names of famous ski resorts are so evocative, you can almost feel the tickle of snowflakes against your skin, and taste that first sip of Glühwein. When asked for my favourite examples of advertising from the past, I have to say that 20th century poster art, particularly in the area of travel and tourism, comes generally high on my list.
Maybe it is this pedigree (and quite possibly a budget as high as the Matterhorn) that leads to some of these mountain resorts being so clever with logo design. Back in the old days, there may have been consistency from year to year in the way the resort presented its signature, but often that wasn’t the case:
What to do when you want to present your uniqueness beyond sun, snow and mountains, and when you need to do this throughout all online and offline media available these days – including merchandising.
Enter the cleverly designed logo – maybe accompanied by a slogan. It adds a visual dimension to the name, something that is understood intuitively, and stamped on the memory instantly.
Originally Posted on http://secretagencyblog.blogspot.com/This post was originally published on this site