A decade of drivel ;)

There’s not a lot more dreary and self-congratulatory than a ‘bloggoversary’ crammed with statistics about post views, page views and your audience from Outer Mongolia to the Inner Depths of Brexit Island. Unless it’s a Facebook anniversary – look-at-this-awesome-video-that-I-didn’t-put-together-myself-with-pictures-of-silly-monkeys-and-sickly-cakes (oops.)

No-one cares.

So, to mark 10 years of this blog, I’ll direct you to my first post, You know it’s time to start blogging when, which reflected on a local exhibition of advertising from the past, and pondered on the difference between ‘modern’ and ‘contemporary’.

Then, there’s my most viewed post – quite why is beyond me – Spring Cleaning, all about that daffodil-yellow German equivalent of the Hoover, the Kärcher.

And now, to leave the stats alone, I’m going to pick a post from each year that I particularly liked at the time, a kind of curated (bleurgh!) best-of.

2008: Rafts or Rockets? Should agencies be bolder and not give the client a choice?

2009: The Palace of Wisdom – how all successful brands are progressed by Contraries

2010: Journey – the over-used word of the 21st century so far – and talking of which, have we really progressed since the old AIDA models of communication?

2011: Why, oh why? Planning made extremely easy by simply asking the right questions

2012: “Liking” ourselves to death – who got the future right, Orwell or Huxley?

2013: Data can’t tell you anything – up on my soapbox!

2014: An element of surprise – the most important thing?

2015: Is the internet the new TV? – from surfing to being (force) fed

2016: The untrendy strike back – diversity is in as long as it doesn’t mean diversity of opinion

2017: Measurement Madness – just because you can measure it doesn’t mean it’s important

2018: Circle of Life – the sooner we get rid of the notion of (mindlessly) produce – consume – dispose, the better.

Which neatly brings me full circle, having responsibly recycled some of the best of the (Extra)wurst!

Originally Posted on http://secretagencyblog.blogspot.com/


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