I’ve had the pleasure of working on several alcohol brands throughout my career – Courvoisier, Harvey’s sherries, and Lanson champagne, to name a few. The 80s and 90s of the last century were something of a golden age for drinks advertising in the UK. Who could forget this glorious commercial?
Working on alcohol brands today is a different story. Much of the brands’ budgets are taken up with promoting what’s called ‘responsible drinking’ which must be something of a conundrum. How do you promote your brand, differentiate it but at the same time warn about not going overboard with the stuff? It’s a bit devil you do, devil you don’t, and I don’t envy people working with this puzzle, to be honest.
If you look at the stats and that alarming rise in the early 2000s, you can see why something had to be done:
And this is what you end up with. It kind of swims or sinks depending on how much cred the artist in question has. And I must admit that I don’t have a clue on that front.
There was another time in history when alcohol consumption was at alarming levels in the UK – and by all accounts easily available to children:
Today, the UK alcohol industry is quite different to the one I knew 20 years ago. There are 10,500 less pubs in the UK today than there were in the year 2000. Here’s a recent article with this and other statistics on the Brits and drinking.
I’ll end, I think, with a quotation from Hilaire Belloc which makes me slightly misty-eyed:
But when you have lost your Inns, drown your empty selves, for you will have lost the last of England.
Originally Posted on http://secretagencyblog.blogspot.com/This post was originally published on this site