Archive | April, 2018

Jam today and jam tomorrow

Carrying on from last week’s post on the subject of Great (New) British brands, I’ll turn my attention this week to a couple of British brands born on the other side of the millennium. The received wisdom is, these days, that it’s all about ‘Experience’ and ‘Story’. Something the brand Colman’s Mustard did, I feel, most […]

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Tally Ho!

I always admire the organisation Trendwatching for their breathlessly optimistic tone of voice, something that old cynics like me would do well to take heed of. Back in 2016, in the light of Brexit and the rise of Mr Trump, the agency suggested that brands might like to join the backlash against globalism in a positive […]

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(Home-grown) Problem:Solution Advertising

Advertising in the past (especially from the likes of Procter & Gamble) frequently featured a format known as Problem – Solution. The Problem would be dramatised in a way first to get heads nodding – oh-yes-I-have-those-stubborn-stains-too-but-never-dared-mention-them. Then, in a starburst of glory, the Solution would enter the screen in a heroic pose, possibly accompanied by […]

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