Welcome to BlogNotions' Advertisers Blog

The BlogNotions Advertisers Blog delivers a diverse series of perspectives provided by thought leaders in the advertising industry. Presented by NetLine, this forum delivers compelling updates on the latest ad platforms and resulting ROI, discussions of various problems and solutions, best practices to launch a successful campaign, and much more. Here you can find helpful information, ask questions, and collaborate freely.

Baaaaad Brand!

Well, at least one that seems somewhat uncompromising. Stroh rum, known as The Spirit of Austria, is a brand that turns all the current 21st century must-dos of branding on their heads. From its beginnings in 1832, back in the imperial days, Stroh has made a virtue of being inauthentic. So inauthentic that it’s authentic, in fact. […]

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Especially for you

2018, the trend forecasters inform us, will see yet more leaps forward in brands getting close up and personal with their customers. Right on cue, I received the flyer above a couple of days ago, through the good old post. It’s not from a huge global brand, but from a local sports store, informing me […]

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Magnificent Men (… and women)

One major anniversary in 2018 will be 100 years of the Royal Air Force. Those who’re aware of my author-ego will know I have something of a soft spot for the RAF and I thought I’d kick off the New Year with a look at how the recruitment advertising for the RAF has reflected cultural […]

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A wonder-full 2018

I know, I know. It’s only adverts. But next year I would love to see less of platforms, engagement, driving this or that, KPIs, journeys of various sorts, digital disruption, millennials, Thought Leadership, embracing and empowering, reaching out, roadmaps, workshops, Change Drivers, seamless experiences, content, algorithms … And more: WonderFrom one of my favourite books, […]

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Boxing Day, Decade, Century?

Around this time of year, I like to get nostalgic and have a look at advertising and brand communications from days gone by. Now, forgive me if I get lazy for once, but I have found a fascinating write-up of some Christmas ads all the way from the 1980s by Mike Oughton, Creative Director of […]

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What’s your mission?

Last week we explored how critical it is for a business to have a clear idea of who they are and what they’re all about –  mission, vision and values. My worry is that few owners have ever taken the time to actually articulate what their business is all about or made the effort to […]

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Should we kill marketing?

“What if everything we know to be true about marketing is actually what’s holding back our business?” And in fact – “what if we realize we’ve invested the shipwreck of marketing?” An interesting way to start a marketing book, eh? I just finished a fascinating new book, Killing Marketing: How Innovative Businesses are Turning Marketing […]

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Mission, vision and values

It’s vital to every business that they have a clear idea of who they are and what they’re all about. Few owners have taken the time to distill it down or made the effort to weave it into the fabric of the company. What do the mission, vision and values for your business look like? […]

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LinkedIn Strategies

One of the most under-utilized social networks, from a business and marketing perspective, is LinkedIn. Despite boasting over 396 million users, the truth is that most of the users have no idea what to do with their LinkedIn account besides collecting connections in a random fashion. It’s actually a very robust business tool that you […]

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Every dollar is not a good dollar

If every dollar looks the same, how do you know which dollars are “good” dollars for your business? The reality is – every dollar is not created equal and doesn’t serve your business in the same way. In fact, some dollars actually cost you money. Let’s say prospect #1 wants to buy something you don’t […]

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