Welcome to BlogNotions' Advertisers Blog

The BlogNotions Advertisers Blog delivers a diverse series of perspectives provided by thought leaders in the advertising industry. Presented by NetLine, this forum delivers compelling updates on the latest ad platforms and resulting ROI, discussions of various problems and solutions, best practices to launch a successful campaign, and much more. Here you can find helpful information, ask questions, and collaborate freely.

Are your roots showing?

A long time ago, when I was still in the UK and working on the British Airways account, they set up a fascinating piece of international ‘Britishness’ research which looked at impressions of Great Britain in a number of countries around the world. This was qualitative research, and people in each country were asked to […]

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Recycle, reuse – and monks

Films and songs are constantly being remade or re-recorded, so why not commercials? The now defunct Yellow Pages did it a few years ago, and I’ve recently seen an excellent new example from Xerox. Now, I must admit that, growing up on this side of the Atlantic, I’ve never seen the original film from 1976, in […]

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Out and about

2016 was full of shocks for the pollsters and indeed, many bright young things working in advertising and marketing. How could we have got things so wrong? What? The collected opinions of my Facebook friends don’t constitute what the Great British Public is thinking? I thought that if I ‘de-friended’ a few of those people […]

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The Artist-Scientist

In my mid-teens, I’d already come up against the rigidity of the British education system which force-fits young people at an early age into boxes labelled ‘scientist’, ‘artist’, ‘linguist’ – or whatever. I rebelled against this in my own quiet way by adding Art to my science A-Levels. I wrote a post earlier this year […]

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What is retail, anyway?

Working on advertising for retailers used to be a relatively easy business. It was all about doing ads to tempt people into shops – proper bricks and mortar ones. With special offers, low prices, an irresistible range of goods, the promise of excellent service or some combination of those. Back in the early days of […]

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What’s your mission?

Last week we explored how critical it is for a business to have a clear idea of who they are and what they’re all about –  mission, vision and values. My worry is that few owners have ever taken the time to actually articulate what their business is all about or made the effort to […]

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Should we kill marketing?

“What if everything we know to be true about marketing is actually what’s holding back our business?” And in fact – “what if we realize we’ve invested the shipwreck of marketing?” An interesting way to start a marketing book, eh? I just finished a fascinating new book, Killing Marketing: How Innovative Businesses are Turning Marketing […]

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Mission, vision and values

It’s vital to every business that they have a clear idea of who they are and what they’re all about. Few owners have taken the time to distill it down or made the effort to weave it into the fabric of the company. What do the mission, vision and values for your business look like? […]

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LinkedIn Strategies

One of the most under-utilized social networks, from a business and marketing perspective, is LinkedIn. Despite boasting over 396 million users, the truth is that most of the users have no idea what to do with their LinkedIn account besides collecting connections in a random fashion. It’s actually a very robust business tool that you […]

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Every dollar is not a good dollar

If every dollar looks the same, how do you know which dollars are “good” dollars for your business? The reality is – every dollar is not created equal and doesn’t serve your business in the same way. In fact, some dollars actually cost you money. Let’s say prospect #1 wants to buy something you don’t […]

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