Welcome to BlogNotions' Advertisers Blog

The BlogNotions Advertisers Blog delivers a diverse series of perspectives provided by thought leaders in the advertising industry. Presented by NetLine, this forum delivers compelling updates on the latest ad platforms and resulting ROI, discussions of various problems and solutions, best practices to launch a successful campaign, and much more. Here you can find helpful information, ask questions, and collaborate freely.

Do you recycle?

I admit it – I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs to be custom created. In this era of content creation, we all need to be brilliant recyclers. There are several advantages of re-using copy/visuals throughout your marketing efforts. We […]

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Useless, hopeless, rubbish and crap

I’ve commented before about this rather annoying tendency, and I’m going to comment again. Why do so many people in the creative industries boast about not being good at maths? Or something like physics, come to that. It’s not even – oh, I was better at English/History/Art and my maths was OK – oh, no! […]

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What does your welcome mat say?

What does your welcome mat say?  A couple of summers ago, I spent some time in Europe with my daughter celebrating her college graduation and even though I was on vacation, I couldn’t help but see things through a marketing lens. One of the places we visited was Madrid, Spain and neither of us spoke […]

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Nutty campaign idea

Co-creation has to be one of the marketing community’s absolute favourite buzzwords since media became social. It can be done well, of course, but all too often it ends up being terribly worthy and simply ticking all the ‘correct’ boxes. The reality of most customer reviews is that they’re minimal and rather unremarkable. But I […]

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Are your customers in transition?

When I think of Spring, I can’t help but think of it as a season of transition. Seeds evolve into plants, kids graduate from high school and college, and many single people choose this time of year to get married. No matter what the transition is or how desirable the next phase may be – […]

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Life’s a game?

Moving on from my last post on measurement, it makes sense to take a look at how companies and brands use games and gaming in their communication and activities. I’ve posted a little about this before, here and here. I like the way IKEA have turned something unexpected into a game in their TV ad […]

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Are you a commodity or are you different?

One of the first questions we ask a new client is “how are you different?” We usually hear things like: 1. Our people are better 2. Our products/services are better But rarely do we hear – we do what we do differently than others do it. The harsh truth is, your people probably aren’t better. […]

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Measurement Madness

Some of the wisest words I have read in my career come from the social scientist Daniel Yankelovich, on the subject of measurement: The first step is to measure whatever can be easily measured. This is OK as far as it goes. The second step is to disregard that which can’t be easily measured or to […]

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Transparency leads to trust

I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid the Christmas gifts and then “guessing” what I was opening on Christmas morning. I suspect most people aren’t quite that determined to avoid surprises, but the reality is, especially when it […]

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The content generation

I’ve always felt slightly queasy about the word ‘content’ when used in connection with creativity and ideas. As I mentioned here, my immediate association when I hear the word is with stomach contents – some kind of homogeneous chewed-up pap. Even worse is linking the word ‘content’ with the verb ‘to generate.’ The idea of […]

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