The BlogNotions Advertisers Blog delivers a diverse series of perspectives provided by thought leaders in the advertising industry. Presented by NetLine, this forum delivers compelling updates on the latest ad platforms and resulting ROI, discussions of various problems and solutions, best practices to launch a successful campaign, and much more. Here you can find helpful information, ask questions, and collaborate freely.
Retro and nostalgic packaging for anything from washing powder to chocolate to fizzy drinks has become commonplace in the supermarket aisles, along with the increasing number of retro weekends and experiences to be had. I even had my old iPhone described as ‘retro’ by some young chap with an ironic beard last year. In the travel […]
One of the best campaign insights of recent years is that from Snickers: You’re Not You When You’re Hungry. I know my family will certainly attest to the truth of this one, and it’s a great idea that the brand have been using in their advertising for seven years now. So it definitely has legs. […]
Last week we explored how critical it is for a business to have a clear idea of who they are and what they’re all about – mission, vision and values. My worry is that few owners have ever taken the time to actually articulate what their business is all about or made the effort to […]
If you follow Cannes and Creative Awards, you won’t have missed that a certain sculpture took a lot of the top prizes this year. But what you may have missed, if you don’t live near Sheffield, is another sculpture which I think deserves just as many accolades is also really rather quite good. IKEA have recently […]
“What if everything we know to be true about marketing is actually what’s holding back our business?” And in fact – “what if we realize we’ve invested the shipwreck of marketing?” An interesting way to start a marketing book, eh? I just finished a fascinating new book, Killing Marketing: How Innovative Businesses are Turning Marketing […]
It’s vital to every business that they have a clear idea of who they are and what they’re all about. Few owners have taken the time to distill it down or made the effort to weave it into the fabric of the company. What do the mission, vision and values for your business look like? […]
A bit of a mini-trend that’s been going on for a year or two is the idea of getting your DNA analysed. This plays into human narcissism, of course – certainly a step better than all those personality tests or getting your colours done or blood group analysis. And it’s been used creatively, usually in […]
One of the most under-utilized social networks, from a business and marketing perspective, is LinkedIn. Despite boasting over 396 million users, the truth is that most of the users have no idea what to do with their LinkedIn account besides collecting connections in a random fashion. It’s actually a very robust business tool that you […]
As the deluge outside continues, and Autumn winds bash incessantly at my office window, I thought I’d write a short post about one of my favourite ideas from this summer. The team that dreamed this one up are Wickes DIY, Skin Cancer Charity Skcin and agency Iris. The idea is to raise skin cancer awareness in […]
If every dollar looks the same, how do you know which dollars are “good” dollars for your business? The reality is – every dollar is not created equal and doesn’t serve your business in the same way. In fact, some dollars actually cost you money. Let’s say prospect #1 wants to buy something you don’t […]