Welcome to BlogNotions' Advertisers Blog

The BlogNotions Advertisers Blog delivers a diverse series of perspectives provided by thought leaders in the advertising industry. Presented by NetLine, this forum delivers compelling updates on the latest ad platforms and resulting ROI, discussions of various problems and solutions, best practices to launch a successful campaign, and much more. Here you can find helpful information, ask questions, and collaborate freely.

Sometimes nothing is better

There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In this conversation underfunding could mean not having enough money but it could just as easily mean not being willing to commit the time, the focus or have the discipline to honoring […]

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Switzerland First

The best way to make the business news these days is to devise some form of ranking. There are numerous rankings and indices for brands – Meaningful Brands, Powerful Brands, Ethical Brands, Simple Brands – and so on ad infinitum, it seems. On a slightly different tack, Y&R’s BAV Consulting have got together with U.S.News […]

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Marketing automation done right

According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. The most common channel where marketing automation is used is email. Whether you realize it or not, you’ve interacted […]

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A bundle of good

One of the biggest problems in the modern age is getting rid of stuff – and I know I certainly feel the pressure to get rid of stuff in a responsible way, not just ‘chuck it out.’ Mothercare have estimated that there are some 183 million items of outgrown baby clothing lurking in UK cupboards and […]

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Your visuals need your attention!

No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so – they’re all very important. But for some reason, we don’t give our visuals anywhere near as much attention. That’s […]

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Polite-ically Correct

I’m sure I am not alone in having a knee-jerk reaction whenever the words ‘Politically (In)Correct’ are uttered in the course of my work in marketing and advertising. But when I ask myself why I react so strongly, the answer is hard to find. I suppose the words catalyse a mindset of what I see […]

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#ISeeWallpaper

Apologies if I start sounding like a broken record (maybe 4 Non-Blondes?) as I’ve recently blogged about this subject. But with International Women’s Day fast approaching (on March 8th), there has been a splurge of yet more brands and companies desperate to show just how determined they are to lead the fight against inequality. International Women’s […]

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How’s your marketing game plan going?

I know everyone is anxious for spring to arrive but you have to admit, March got here in a hurry. You’re almost 25% of the way through the year. How are you doing on meeting your goals? If you aren’t hitting all your key metrics, maybe your marketing game plan is a little off. Rather […]

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Secondhand Rose

One of my favourite research methods for finding out about brands is to get people to talk about their memories and relationship with that brand. What part did it play in their life at various stages? What sounds, smells, images do they associate with that brand? A recent news item (which I’ll come on to) […]

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Help – my digital display ads aren’t working

I recently got an email from a reader who was struggling with their digital display ads. They were underperforming and the business owner was considering pulling the ads. Here’s what I said back to her. Thanks for your email and the stats on your digital ads. You’re right, based on industry standards, your click-through rate […]

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