Author Archive | David Lamoureux

The 4 Best Ways To Increase Traffic To Your Website

Fluid Drive Media The 4 Best Ways To Increase Traffic To Your Website For most small to medium sized businesses, the FOUNDATION of their marketing strategy is their website. Not a bad idea. But for a lot of those businesses, their website – that electronic brochure floating in the cyber abyss – IS their marketing […]

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Great digital content is great marketing

Fluid Drive Media I have a question for you. What do you really want to change about your marketing? The top answers to that question are, “get more traffic on my website” and “connect with more prospects.” Let me tell you right now that you can increase both traffic and connections with great digital content. […]

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Twitter Video: How to Create Engaging Video Content

Fluid Drive Media Twitter Video: How to Create Engaging Video Content By Beth Gladstone From SocialMediaExaminer.com April 25, 2017 Do you want to use more video in your Twitter marketing? Wondering how each type of Twitter video works? With the launch of its native live video service, Twitter is prioritizing video higher in the news […]

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B2B Marketers Use Stories for Successful Digital Video

As clients and prospects spend more time with video, B2B marketers shift their attention. Digital video, long an amusement for consumers and a tool for business-to-consumer (B2C) marketers, is nudging its way into the business-to-business (B2B) marketing mainstream, according to a new eMarketer report, “B2B Video Marketing: Best Practices for 2014.” B2B marketers are investing […]

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Creating An Emotional Response

Creating An Emotional Response The key to marketing success is a mixed bag of content and emotional engagement. It is generally agreed however that the larger percent of your time should be spent on engagement. If it is assumed that all content starts out equally, it has to be considered that viral content can take […]

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Social Video Simplified

Social media and online video are continuing to grow in influence and usage.  In 2013, these two forces will marry into a powerful relationship. The quantity of video messaging content continues to grow as social connections, channels and opportunities do. The good video will rise to the top. It will get noticed, commented on and […]

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How much of your banner ad budget are you wasting?

The old adage is that half of any business’ advertising budget is wasted, but who knows which half? In today’s digital ad world you’d think everything is trackable – that you could know exactly when each ad or creative concept, media strategy, or media channel either paid off or wasted your money. In many areas […]

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