I have been on Facebook since 2007 and, while I go through phases where either Facebook itself or one or two the users I’m connected to irritate the heck out of me, I do have to admit that this is a brand that’s made a difference to my life – and can genuinely be described [...]
I don’t know if it’s just me, but I never look at amazon’s recommendations for me. I do, however, follow up avidly with “people who bought this also bought that…”
Why? There are a few reasons. First of all, amazon have been so off in their recommendations sometimes – basing these on something I bought as [...]
It must be quite satisfying to be deemed to have been part of the “Golden Age” of something. I’d like to think that I belong to the “Golden Age of Saatchi & Saatchi” but I’m afraid that I was born too late to have been in the UK’s first generation of planners.
The current Chief [...]
Celebrity endorsements of products are always a risk, and the last few months have seen at least two extreme cases from the world of sport where brands have had to backpedal very rapidly.
Perhaps the boldest celebrity endorsement is one that goes beyond the sponsoring and the advertising and onto the packaging itself, with the star’s [...]
Back in the days when “Insights” were all the rage at Procter & Gamble, among our favourites was the one on which a long-running Head & Shoulders campaign was based. It went something like this: because you never get a second chance to make a first impression.
Of course, this is just as true for brands [...]
When I was a young lass, I can’t remember anyone aspiring to be a curator when they grew up. Curators were associated with museums and long-dead dusty creatures encased in woodworm-infested display cabinets. Of course, museums have changed since then. Gone are the hand-scribed labels in fading purple copperplate and the forgotten cellar atmosphere. It’s [...]
Read any trend publication these days and somewhere along the way, you’ll find a reference to how the digitalisation of the world we live in, combined with a human desire for simplicity and clarity, will lead to a reduction in the number of things and objects in the home and office. In the past, [...]
I don’t think anyone would disagree that the context in which someone sees a piece of communication – from a pack design to a cinema ad – plays a vital role in how well that piece of communication works. And it’s not just the physical context, but the interaction between this and the viewer’s internal [...]
I don’t know how many readers of this blog have already smirked over Condescending Corporate Brand Page on Facebook – and, privately, cringed in a “there but for the grace of God go I” sort of way.
I discovered it a few weeks ago via a friend’s share, instantly “liked” (note the quotation marks…) and was [...]
If you’re looking for stories about your brand to imbue it with substance and authenticity, you can do worse than look back at the person or people who founded it. More often than not, you should be able to trace back to the original idea or purpose that launched the brand, which may be more [...]