Welcome to BlogNotions' Advertisers Blog

The BlogNotions Advertisers Blog delivers a diverse series of perspectives provided by thought leaders in the advertising industry. Presented by NetLine, this forum delivers compelling updates on the latest ad platforms and resulting ROI, discussions of various problems and solutions, best practices to launch a successful campaign, and much more. Here you can find helpful information, ask questions, and collaborate freely.

Coffee Category Sees Evolution And Rivalry

A word that comes up fairly regularly when we are talking with brands is “evolution,” as it is an inescapable reality of doing business with changing consumers at the other end of the transaction. Brands must continually examine how to stay relevant and grow if they are to stay profitable, or even be around to […]

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There’s actually a person on the other side

You can’t do it all from the box It’s incredible that you can now do business with anyone on the globe.  It opens up amazing possibilities for all of us. It also creates some new challenges. We launched a very complex and challenging project with a new vendor recently.  It was complicated by the fact […]

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Corporate Playground

I have been spending rather a lot of time at airports recently. One thing that always strikes me about airports is that they are the one public place where all the corporate ads can come out to play. Images rarely seen outside the Annual Report & Accounts or Trade Journals can present themselves to a […]

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The Price is wrong

I was pleased to hear this week that at least one of the irritating radio ads that assaults my ears here in Germany will soon be no more. The D-I-Y chain Praktiker is going to knock its price positioning on the head to go for something a little more sophisticated in terms of branding. Just […]

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Marketing math: how do you measure success?

Are you measuring your marketing? I don’t like math.  It’s not that I can’t do it – I took advanced math all through high school.  I just really don’t enjoy it. But math matters. If math = measurement.  How can you justify your marketing budget/spend if you can’t point to how the dollars are moving […]

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Which sells better-the future or the past?

Is this the future or the past? Here’s what I am pondering today.  In terms of connecting with a consumer’s emotions, what works better — pointing to the future or the past? I’m 48 (albeit a 10 year old boy trapped in man’s body) which puts me a little behind the line in terms of […]

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Social media-time to implement like hell

Social media clearly remains a hot topic. Not just among the evangelists – it crops up everywhere, in lots of conversations, presentations and meetings. Last week alone, I met with a guy doing his dissertation on social media, filled out a survey for social media for the marketing institute and fed into another survey trying […]

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Defining Segmentation Research

You’re new in your job. Or the competitive landscape has changed. Whatever the reason, you need to understand which customers to target for purposes of product development, marketing, and customer experience design. So you call one of the big firms that specialize in segmentation and brand tracking. They tell you identifying and following your target […]

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Why, oh why?

“I keep six honest serving-men (They taught me all I knew) Their names are What and Why and When And How and Where and Who.” Rudyard Kipling, from “Just So Stories” Whatever field you work in, as long as it involves information-gathering, you’ll probably have come across some model, tool or principle based on Kipling’s […]

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Mimicry

Mimicry is all around us. As well as in the world of nature, mimicry abounds in bookshops, with more Harry Potter, Da Vinci Code or Twilight wanna-bees (at least from the cover picture and blurb) than you can fit in your BILLY. And, of course, if you have the good fortune to resemble any List-designation […]

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